Buzzwords a go go!

What, exactly, does Web 2.o mean?

I tried Wikipedia, which is never incorrect, and they say that "Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform."

Which means precisely bupkis.

I think that Web 2.0 is one of those marketing buzzwords that have no real meaning, like paradigm, or synergy, or fair trade. These words are the prostitutes of the English language, willing to work for anyone at all. Words like these have no definitions, just connotations. You don't know what it means, but you know what it implies, and you know if some slick Rick in a Hugo Boss suit mentions two or more of these words in a single paragraph you are going to be paying about 20% more than you thought.

Here's a cute little viral video about Supermarket 2.0. Enjoy!

Full disclosure: as I wrote this post, I realized that I'm probably going to up my Google hits quite a bit. X Box 360. IPhone. Paris Hilton.


Tee hee.